Advanced Common Sense
Web usability consulting
About Steve Krug
Steve Krug (pronounced “kroog”) is best known as the author of Don’t Make Me Think: A Common Sense Approach to Web Usability, now in its second edition with over 300,000 copies in print.
Ten years later, he finally gathered enough energy to write another one: the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems.
The books were based on the 20+ years he’s spent as a usability consultant for a wide variety of clients like Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and many others.
His consulting firm, Advanced Common Sense (“just me and a few well-placed mirrors”) is based in Chestnut Hill, MA.
Steve currently spends most of his time teaching usability workshops, consulting, and watching old episodes of Law and Order.
Recent interviews & presentations
Johnny Holland conversation with Jeff Parks. (Please ignore the part at the 21:28 where I say people don’t need to buy my book.)
.net Magazine interview on do-it-yourself testing. They even sent a photographer to my home office!
Above the Fold Design interview. Questions include "How did you get such a cushy job?" and "What's your usability pet peeve?"
Steve Krug Explains It All for You. 60 min. audio from my SxSW 2011 presentation. Bonus: Play my slides at the same time and create your own multimedia experiece. (Note: The SxSW media player widget isn't visible in some browsers. Consider alternate routes.)
Dorm Room Tycoon podcast. 34 min. Includes a list of Steve Krug Facts, like favorite meal, favorite gadget, favorite film, and role model.
The A-List podcast. 60 min. One of a series with Peachpit authors celebrating their 25th anniversary. I dig myself a deep hole when asked about UX vs. usability at 40:10. (The name I couldn't remember is Marvin Minsky.)
Upcoming events
Online Northwest 2012
February 10
Corvallis, Oregon (on the Oregon State University campus)
A conference focusing on the use of technology within libraries. (I like librarians!)
I'm doing the keynote: “Congratulations! You live in interesting times.”
Do-It-Yourself Usability Testing: The Workshop
March 7 - Mountain View, CA
May 25 - New York
My own day-long hands-on workshops.
Lou Rosenfeld, Luke Wroblewski (Mountain View), and Rachel Hinman (New York) will be joining me.
Conversion Conference West
March 5-6
San Francisco
I'm doing a keynote on the 6th. Use my promo code CC12W604 and save $100 off a 1- or 2-day pass.
UPA International Conference
June 4-8
Las Vegas
Caroline Jarrett and I will doing a little something we like to call …but the light bulb has to want to change: Why do the most serious usability problems we uncover often go unfixed? on Thursday at 9 am